Evaluasi Komprehensif Konten Antibiotik di Instagram Reels: Implikasi untuk Edukasi dan Komunikasi Kesehatan Publik
Keywords:
Antibiotics Resistance, Social Media, Health Communication, Digital Health, Video Quality
Abstract
Antimicrobial resistance remains a global health threat, with irrational antibiotic use being one of its main contributing factors. Social media platforms such as Instagram Reels now play an important role in public health communication, especially among younger audiences. This study aimed to evaluate the characteristics, quality, and reliability of antibiotic-related content on Instagram Reels through content analysis. A cross-sectional study was conducted on 100 videos selected using purposive sampling based on search results with the keyword “antibiotic use” over a two-week period in July 2025. Video quality was assessed using the Journal of the American Medical Association (JAMA) benchmark criteria and the Video Information and Quality Index (VIQI). The results showed that health professionals (50%) and health organizations (45%) were the main content creators, while influencers accounted for only 5%. The dominant themes included appropriate antibiotic use (55%) and resistance (38%), whereas self-medication (21%) and side effects (19%) were underrepresented, and no content addressed misinformation. Overall, video quality was moderate (VIQI-sum = 14.23), with high scores for authorship and currency but low scores for attribution and disclosure. Videos created by health professionals had significantly higher information quality than those by non-health influencers (p = 0.011). These findings highlight the potential of Instagram Reels as a medium for antibiotic education and emphasize the importance of healthcare professional involvement in ensuring evidence-based communication.
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Naghavi, M., Vollset, S. E., Ikuta, K. S., Swetschinski, L. R., Gray, A. P., Wool, E. E., Robles Aguilar, G., Mestrovic, T., Smith, G., Han, C., Hsu, R. L., Chalek, J., Araki, D. T., Chung, E., Raggi, C., Gershberg Hayoon, A., Davis Weaver, N., Lindstedt, P. A., Smith, A. E., … Murray, C. J. L. (2024). Global burden of bacterial antimicrobial resistance 1990–2021: A systematic analysis with forecasts to 2050. The Lancet, 404(10459), 1199–1226. https://doi.org/10.1016/S0140-6736(24)01867-1
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Radonjic, A., Fat Hing, N. N., Harlock, J., & Naji, F. (2020). YouTube as a source of patient information for abdominal aortic aneurysms. Journal of Vascular Surgery, 71(2), 637–644. https://doi.org/10.1016/j.jvs.2019.08.230
Sallam, M., Al-Mahzoum, K., Alkandari, L., Shabakouh, A., Shabakouh, A., Ali, A., Alenezi, F., & Barakat, M. (2025). Descriptive analysis of TikTok content on vaccination in Arabic. AIMS Public Health, 12(1), 137–161. https://doi.org/10.3934/publichealth.2025010
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Suarez-Lledo, V., & Alvarez-Galvez, J. (2021). Prevalence of Health Misinformation on Social Media: Systematic Review. Journal of Medical Internet Research, 23(1), e17187. https://doi.org/10.2196/17187
Tur, K. (2025). YouTube as a Source of Information for Dietary Guidance and Advisory Content in the Management of Non-Alcoholic Fatty Liver Disease. Healthcare, 13(4), 351. https://doi.org/10.3390/healthcare13040351
Wu, J., Wu, G., Che, X., & Guo, J. (2025). The quality and reliability of short videos about hypertension on TikTok: A cross-sectional study. Scientific Reports, 15(1), 25042. https://doi.org/10.1038/s41598-025-08680-1
Xu, D., Jiang, J., Ji, Z., Wang, F., Jia, R., Hong, H., Zhang, H., Li, J., & Wang, J. (2024). Higher interfragmentary compression force improves lateral tibial plateau fracture stability using locking plate fixation: Experimental and simulation verification. BMC Musculoskeletal Disorders, 25(1), 1084. https://doi.org/10.1186/s12891-024-08214-2
Zeng, M., Grgurevic, J., Diyab, R., & Roy, R. (2025). #WhatIEatinaDay: The Quality, Accuracy, and Engagement of Nutrition Content on TikTok. Nutrients, 17(5), 781. https://doi.org/10.3390/nu17050781
Belamarić, G., Vuković, D., Bukumirić, Z., Sandić Spaho, R., & Marković, G. (2025). Public Awareness and Perceptions of Antibiotic Use in Human and Veterinary Medicine in Serbia. Antibiotics, 14(5), 523. https://doi.org/10.3390/antibiotics14050523
Cai, Q.-Y., Tang, J., Meng, S.-Z., Sun, Y., Lan, X., & Liu, T.-H. (2024). Quality assessment of videos on social media platforms related to gestational diabetes mellitus in China: A cross-section study. Heliyon, 10(7), e29020. https://doi.org/10.1016/j.heliyon.2024.e29020
Cerci Akcay, H., Kargu, E. C., & Seker, N. (2025). Assessing the reliability and educational value of YouTube videos on computer-controlled local anesthesia in dentistry. PLOS One, 20(8), e0329291. https://doi.org/10.1371/journal.pone.0329291
Evans, E., Biehle Gory, L., & O’Kane, A. (2022). TikTok: An Opportunity for Antibiotic Education? INNOVATIONS in Pharmacy, 13(4), 4. https://doi.org/10.24926/iip.v13i4.4916
Guglielmetti, L. C., Faber-Castell, F., Fink, L., & Vuille-dit-Bille, R. N. (2022). Statistics decrypted—A comprehensive review and smartphone-assisted five-step approach for good statistical practice. Langenbeck’s Archives of Surgery, 407(2), 529–540. https://doi.org/10.1007/s00423-021-02360-0
Gurler, D., & Buyukceran, I. (2022). Assessment of the Medical Reliability of Videos on Social Media: Detailed Analysis of the Quality and Usability of Four Social Media Platforms (Facebook, Instagram, Twitter, and YouTube). Healthcare, 10(10), 1836. https://doi.org/10.3390/healthcare10101836
Gustinanda, R., Akrom, A., & Istiqomah, R. (2024). Promosi Kesehatan Peningkatan Pengetahuan Tentang Penggunaan Antibiotik yang Bijak Melalui Media Sosial TikTok. Jurnal Abdimas Indonesia, 4(4). https://doi.org/10.53769/jai.v4i4.1096
Herawati, F., Yulia, R., Arifin, B., Frasetyo, I., Setiasih, S., Woerdenbag, H. J., Avanti, C., & Andrajati, R. (2021). Educational Video Improves the Knowledge about Outpatients’ Usage of Antibiotics in Hospital. MEDICINE & PHARMACOLOGY. https://doi.org/10.20944/preprints202104.0257.v1
Hurajova, A., Kollarova, D., & Huraj, L. (2022). Trends in education during the pandemic: Modern online technologies as a tool for the sustainability of university education in the field of media and communication studies. Heliyon, 8(5), e09367. https://doi.org/10.1016/j.heliyon.2022.e09367
Huttner, B., Saam, M., Moja, L., Mah, K., Sprenger, M., Harbarth, S., & Magrini, N. (2019). How to improve antibiotic awareness campaigns: Findings of a WHO global survey. BMJ Global Health, 4(3), e001239. https://doi.org/10.1136/bmjgh-2018-001239
Jain, S., Dhaon, S. R., Majmudar, S., Zimmermann, L. J., Mordell, L., Walker, G., Wallia, A., Akbarnia, H., Khan, A., Bloomgarden, E., & Arora, V. M. (2022). Empowering Health Care Workers on Social Media to Bolster Trust in Science and Vaccination During the Pandemic: Making IMPACT Using a Place-Based Approach. Journal of Medical Internet Research, 24(10), e38949. https://doi.org/10.2196/38949
Kearney, M. D., Eaton, T. M., Grabill, M., Anderson, S., & Kumanyika, S. (2024). Evaluating Operation Good Food & Beverages, a Black Youth-Driven Public Advocacy Campaign. Journal of Racial and Ethnic Health Disparities. https://doi.org/10.1007/s40615-024-02150-6
Kim, J., & Kim, H. (2024). Unlocking Creator-AI Synergy: Challenges, Requirements, and Design Opportunities in AI-Powered Short-Form Video Production. Proceedings of the CHI Conference on Human Factors in Computing Systems, 1–23. https://doi.org/10.1145/3613904.3642476
Ko, T. K., Yun Tan, D. J., & Hadeed, S. (2024). IVC filter – assessing the readability and quality of patient information on the Internet. Journal of Vascular Surgery: Venous and Lymphatic Disorders, 12(2), 101695. https://doi.org/10.1016/j.jvsv.2023.101695
Leis, O., Sharpe, B. T., Pelikan, V., Fritsch, J., Nicholls, A. R., & Poulus, D. (2024). Stressors and coping strategies in esports: A systematic review. International Review of Sport and Exercise Psychology, 1–31. https://doi.org/10.1080/1750984X.2024.2386528
Liang, Y., Xia, J., Huo, W., Liu, B., Wang, Z., Ding, Y., & Wu, K. (2024). Video Quality Assessment and Analysis of Gastroesophageal Reflux Disease on TikTok and Bilibili: Cross-Sectional Study. Journal of Multidisciplinary Healthcare, Volume 17, 5927–5939. https://doi.org/10.2147/JMDH.S485781
Liu, Z., Chen, Y., Lin, Y., Ai, M., Lian, D., Zhang, Y., Shen, Y., & Yu, F. (2024). YouTube/ Bilibili/ TikTok videos as sources of medical information on laryngeal carcinoma: Cross-sectional content analysis study. BMC Public Health, 24(1), 1594. https://doi.org/10.1186/s12889-024-19077-6
Machowska, A., & Stålsby Lundborg, C. (2018). Drivers of Irrational Use of Antibiotics in Europe. International Journal of Environmental Research and Public Health, 16(1), 27. https://doi.org/10.3390/ijerph16010027
Naghavi, M., Vollset, S. E., Ikuta, K. S., Swetschinski, L. R., Gray, A. P., Wool, E. E., Robles Aguilar, G., Mestrovic, T., Smith, G., Han, C., Hsu, R. L., Chalek, J., Araki, D. T., Chung, E., Raggi, C., Gershberg Hayoon, A., Davis Weaver, N., Lindstedt, P. A., Smith, A. E., … Murray, C. J. L. (2024). Global burden of bacterial antimicrobial resistance 1990–2021: A systematic analysis with forecasts to 2050. The Lancet, 404(10459), 1199–1226. https://doi.org/10.1016/S0140-6736(24)01867-1
Nilsson, E., Oljans, E., Nordvall, A.-C., & Ancillotti, M. (2024). Where is Average Joe? – #antibioticresistance on Instagram (Preprint). JMIR Infodemiology. https://doi.org/10.2196/preprints.67825
Nkaiwuatei, J., Hamza, H., Akbi, S., & Muzondo, N. (2024). Enhancing the general public knowledge of antimicrobial resistance (AMR) in Africa: A video-based Brief Educational Resource Review. JAC-Antimicrobial Resistance, 7(1), dlaf005. https://doi.org/10.1093/jacamr/dlaf005
Nurfawardani, Rante, H., Syed Sulaiman, S. A., Perwitasari, D. A., & Arifin, B. (2024). An Indonesian Version of The Instrument for Measuring Knowledge and Attitudes Toward Antibiotic Among the Population in The Whole Country. Indonesian Journal of Pharmacy. https://doi.org/10.22146/ijp.8109
Radonjic, A., Fat Hing, N. N., Harlock, J., & Naji, F. (2020). YouTube as a source of patient information for abdominal aortic aneurysms. Journal of Vascular Surgery, 71(2), 637–644. https://doi.org/10.1016/j.jvs.2019.08.230
Sallam, M., Al-Mahzoum, K., Alkandari, L., Shabakouh, A., Shabakouh, A., Ali, A., Alenezi, F., & Barakat, M. (2025). Descriptive analysis of TikTok content on vaccination in Arabic. AIMS Public Health, 12(1), 137–161. https://doi.org/10.3934/publichealth.2025010
Serifler, S., & Gul, F. (2025). Evaluating tonsillectomy-related YouTube videos via a human expert review and the ChatGPT-4: A multi-method quality analysis. BMC Medical Education, 25(1), 1157. https://doi.org/10.1186/s12909-025-07739-x
Southwick, L., Guntuku, S. C., Klinger, E. V., Seltzer, E., McCalpin, H. J., & Merchant, R. M. (2021). Characterizing COVID-19 Content Posted to TikTok: Public Sentiment and Response During the First Phase of the COVID-19 Pandemic. Journal of Adolescent Health, 69(2), 234–241. https://doi.org/10.1016/j.jadohealth.2021.05.010
Suarez-Lledo, V., & Alvarez-Galvez, J. (2021). Prevalence of Health Misinformation on Social Media: Systematic Review. Journal of Medical Internet Research, 23(1), e17187. https://doi.org/10.2196/17187
Tur, K. (2025). YouTube as a Source of Information for Dietary Guidance and Advisory Content in the Management of Non-Alcoholic Fatty Liver Disease. Healthcare, 13(4), 351. https://doi.org/10.3390/healthcare13040351
Wu, J., Wu, G., Che, X., & Guo, J. (2025). The quality and reliability of short videos about hypertension on TikTok: A cross-sectional study. Scientific Reports, 15(1), 25042. https://doi.org/10.1038/s41598-025-08680-1
Xu, D., Jiang, J., Ji, Z., Wang, F., Jia, R., Hong, H., Zhang, H., Li, J., & Wang, J. (2024). Higher interfragmentary compression force improves lateral tibial plateau fracture stability using locking plate fixation: Experimental and simulation verification. BMC Musculoskeletal Disorders, 25(1), 1084. https://doi.org/10.1186/s12891-024-08214-2
Zeng, M., Grgurevic, J., Diyab, R., & Roy, R. (2025). #WhatIEatinaDay: The Quality, Accuracy, and Engagement of Nutrition Content on TikTok. Nutrients, 17(5), 781. https://doi.org/10.3390/nu17050781
Published
2025-11-25
How to Cite
Nafi’ah, I., Kusuma, I., Maryanti, N., Azizah, A., Satyadewi, P., Pratiwi, A., & Susanto, K. (2025, November 25). Evaluasi Komprehensif Konten Antibiotik di Instagram Reels: Implikasi untuk Edukasi dan Komunikasi Kesehatan Publik. Seminar Nasional Penelitian Dan Pengabdian Kepada Masyarakat 2025, 4(1), 47-53. https://doi.org/https://doi.org/10.35960/snppkm.v4i1.1356
Section
Penelitian
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